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Our Story


Vartan Khazadian
President & Founder

Handy Hooky was founded by Vartan Khazadian.  Frustrated with hanging his dry cleaning on his car's overhead hooks which then blocked his side windows, he was determined to find a better way. 

In his garage, he designed and made the first prototype.  To test his idea, he gave away handmade samples to friends and family, who loved his little hooks for their cars.

After Handy Hooky went into production and began to be sold to the general public, a curious thing happened.  Women began using Handy Hooky for their purses.  They fell in love with the ability to secure their purse and not have to worry about it being tossed around the car! 

Customers started to ask if Handy Hooky was offered in pink.  Due to the demand, the company started making hooks in pink...

And Handy Hooky as a handbag accessory was born!