President & Founder
Handy Hooky was founded by Vartan Khazadian. Frustrated with hanging his dry cleaning on his car's overhead hooks which then blocked his side windows, he was determined to find a better way.
In his garage, he designed and made the first prototype. It took many tries to come up with the most ergonomically designed hook. But when he finally settled on the best design, he decided to make some samples and test his idea.
He gave away handmade samples to friends and family who happened to love his little hooks for their cars.
Seeing how popular the hooks were, he decided to start manufacturing Handy Hooky for sale to the public. He and his wife started selling Handy Hooky anywhere they could…community tag sales, flea markets…the mall! Eventually, sales moved online.
Soon after, a curious thing happened. Women began using Handy Hooky for their purses. They fell in love with the ability to secure their purse and not have to worry about it being tossed around the car! Customers then started to ask if Handy Hooky was offered in pink. Due to the demand, the company started making hooks in pink...
And Handy Hooky as a handbag accessory was born!
Today, more than 70% of our customers are women who use our hooks to secure their handbags. However, anybody can use Handy Hooky to hang just about anything in their car!
We are proud to offer you the best car headrest hook on the market. Handy Hooky truly is a premium car headrest hook, and certainly “stronger than the rest.”
So hang your purse proud and show it off!